In this program, thirteen judges from the 2000 Clio Executive Juries speak on topics such as the teamwork involved in making an ad, how a campaign sometimes shocks people's ideas of advertising, and the motivation for being in the advertising business. In addition, industry leaders drawn from prominent agencies around the world, including Fallon McElligott, Minneapolis; Ogilvy & Mather, Mumbai; Paradiset DDB, Stockholm; Clemenger/BBDO, Melbourne;...

For years, companies have used temporary employees to keep costs low, but with jobless numbers rising amidst a recession, starting an employment agency is risky business. In this program, Meighen Nehme, founder of The Job Shoppe, a Windsor, Ontario-based temp agency, faces a challenging economy and crosstown competition. Her business plan and decisions are critiqued by Arlene Dickinson, CEO of a national marketing communications firm, and Sylvie Hyndman,...

Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market. Surveys and analysis performed for the computer game company Electronic Arts provide an illuminating case study in field, quantitative, and qualitative research and how these overlap with explanatory, descriptive, and predictive research. Students learn about interview formats,...

This program explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today.

Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.

For many, the Coca-Cola bottle has come to define all that’s good and bad about America. This episode of Design Classics investigates how the bottle became a living symbol of advertising and has yet to be surpassed in terms of design.

Nearly two decades after Paul Hogan first put that "extra shrimp on the barbie," he is still on camera selling Australia to tourists and Aussies alike. Focusing on the phenomenally successful "Brand Australia" campaign, this program questions whether travelers' expectations should be allowed to drive a country's image-especially when that image relies on simplistic, nostalgia-laden stereotypes. Interviews with Paul Hogan, the Australian Tourist Commission's...

In this film, Ben Walkenhorse, founder of "No Fussing About," discusses what a brand is and how it defines and limits what a company will do. He explains the concepts of value proposition and the social, functional and emotional components of a brand.

Shawn will visit a university where he meets an engineering student. He is part of an organization called Limbitless Solutions that uses 3-D printing to create prosthetic arms for children who either were born without an arm or lost one due to injury or disease. For prosthetic designs, see Enabling the Future. And Gracey will talk to a sales manager for a trendy women’s clothing manufacturer and see how he gets his company’s fashions in stores...

Are French wine producers an endangered species? This documentary vividly illustrates the economic dynamics of the global wine wars, examining the explosion in New World wine-making and its implications for the French wine industry. Exploring the venerated Bordeaux and Languedoc-Roussillon regions, the program also visits producers in California's Napa Valley, the foothills of the Andes, and the Australian city of Adelaide. The film shows how the...